Benú Story
Benú is an Athens-based company that has been representing Afrohemian Decoration for the past ten years.
Our goal is to bridge the diverse cultures of the African continent with the rest of the world and to incorporate the creations of our artists into the design of modern homes and hotels.
We aim to contribute to the creation of interior spaces that are not only visually appealing but also deeply significant, culturally resonant and environmentally responsible.
At Benú, we embrace your needs and understand the distinct character of your project. Through our handmade products, we bring your vision to life, reflecting the unique identity of each endeavor—just as unique as the creations of our artisans.
Our Philosophy
From state of mind to way of living.
Benú provides much more than just boho decoration ideas for living spaces. We offer ethnic products with substance, value and purpose. Our activities indicate that we care about a world that can have equal opportunities, receive the respect and love that supports it. The choices we make contribute to the protection of the planet and its people who were not fortunate and with their faith in their historical heritage they hope to have a better future!
Thus, we are able to offer unparalleled ethnic interior solutions with a positive impact on the world!
The authentic and handmade products of Benú, featuring organic designs, patterns, earthy colors and various textures, seamlessly integrate into any style of decor. They bring the authentic African aura to your space and immerse us with their unique aesthetics.
Our Values
Our company is built on core values that guide everything we do. We honor cultural diversity, respect nature and its resources, and through this process, empower talented artists in underprivileged areas of Africa to showcase their work. These principles are reinforced by our consistency, responsibility and professionalism.
The long-term and meticulous selection of creators and communities ensures the provision of high-quality products and with their timely delivery, we achieve the utmost customer satisfaction.
Our vision
Our purpose is to serve as a bridge of communication and support for the artisans of Africa, who, with their soul power, smiles, intelligence and talent, infuse their creations with an authentic ethnic character.
We aim to connect these remarkable and authentic products with those who seek a higher value and meaningful items that bring warmth and character to their spaces.

Vicky Giannakopoulou
Benú is an extension of myself.
It is inspired by the symbolism of the brand name that means the power of the human being to be reborn from the life difficulties and become even stronger. It is driven from my desire to contribute as much as I can to the empowerment of those people who were not so fortunate and, as a strong believer of sustainability, I aim at the establishment of an ethical brand that provokes the senses with respect for history, love for nature and support to the fellow man.
It’s amazing how generous and talented are the artisans I have collaborated in Africa are. Even under difficult conditions they manage to remain peaceful, to respect nature and to embrace their cultural heritage. As their hands work, they sing their tales; their memoirs capture in every strand a personal story!
I now share this unique journey with my children, passing on the life values that I believe are the key to their success. Allow me to introduce them:
Lilly is responsible for marketing and the organization of the company. Having graduated with distinction in her Bachelor’s in Marketing and Master’s in International Business, the family business has provided her with an excellent foundation and opportunity to grow professionally and personally. Her eagerness and enthusiasm are evident, not only for further learning but also for personal development through all of Benú’s activities.
Vassilis is in charge of New Product Development, which involves researching and designing Benú’s exclusive products, a process he develops in direct collaboration with our artisans in Africa. With a Bachelor’s degree in Graphic Design, professional experience and extensive knowledge in both art and technology, he also designs the visuals and creates the content, ensuring the brand’s consistency across all platforms.
Together, and each one of us individually, with great passion and love, we grow Benú and dream of making you escape into the magic of the African continent through everything we stand for and achieve.

Benú is named after the legendary Egyptian bird “Bennu” associated with the sun, creation and rebirth. Just like the Phoenix from Greek mythology, when it starts feeling old and weak, it sets itself on fire. After a few days it is born strong and vigorous again arising from its ashes.
For us, Benú is a symbol of redefining and reinventing ourselves especially during uncertain times. It’s a symbol of hope, renewal and resilience that makes us powerful every single day.
We are committed to Fair Trade principles, fostering collaborations based on mutual respect, trust, transparency, equality and open dialogue. Prioritizing people, we strive to support the sustainable development of local communities.
Our goal is to ensure our artisans receive fair compensation and can preserve their cultural heritage with pride and joy.